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iCoup

2023-03-10 06:03:58 暂无评论 百科资料

iCoup来自丹麦的时尚品牌,一直秉持北欧的极简风格。自1988年在丹麦的哥本哈根(Cope来自nhagen)创立以来,将北欧的极简和精致演绎得淋漓尽致。iCoup对手袋和箱包的理解,不仅建立在品质的层面,更将箱包提升到美学的精神层面,诠释iCoup的拥有者所具备的优雅而内敛、低调而时尚的独立个性。

  • 公司名称 iCoup
  • 成立时间 1988年
  • 总部地点 丹麦
  • 经营范围 手袋、箱包
  • 公司口号 独立、自我和个性

简介

  iCoup 的历史The history of the iCoup

  设计理念Desig衣没n Concept

  艺术与设计Art and Design

  研发Research and Development

  定制Customization

  会员Members of iCoup

发展历史

  作为来自历史并不悠久、创立于1988年的丹麦时尚品牌iCoup,与动辄百年历史的老品牌相比,iCoup可能还显得年轻。但iCoup一直坚持独特的风格,才使得其品牌越来越深入人心。

  iCoup的创始人Eskildans goeng Ingers(E.G. Ingers)先生, 1939出生于丹麦的哥本哈根, 1963年毕业于丹麦皇家设计学院后,从事产品和工艺设计。E.G. Ingers的设计天赋,得益于父亲Rennidife Kngon Ingers(R.K. Ingers)先生。R.K. Ingers先生1911年出生于丹麦的Frederiksborg(菲特烈堡),1929年R.K. Ingers求学于德国魏玛包豪斯大学(Bauhaus-Universit?t Weimar),包豪斯是世界上第一所完全为发展现代设计教育而建立的学院,包豪斯从1919年创立到1933关闭,虽然仅历时14年,却对世界设计产生深远的影响。R.K. Ingers在包豪斯仅求学三年,但对其一生的设计师生涯产生巨大的影响,以至于日后对其子E.G. In360百科gers的教育,也产生重要影响。E.G. Ingers从父亲身上汲取包豪斯严谨的功能主义风格,又结合丹麦本土手工艺传统中的人文主义,将二者融会在一起九读者深表仅,使其日后创立的iCoup品牌具有典型的斯堪的纳维亚(Skandinavien)风格。

  E.G. Ingers在从事产品和工艺设计期间,涉猎广泛,包括工业产品明硫依岁做华世乡钱久帮设计、服装设计、手工艺制品的研究等。在E.G. Ingers看来,任何物聚品树一件设计作品都可以被看成是对品质生活的解读。

  当时的欧洲,形形色色的复古风潮为欧洲社会和工业产品带斤系座假十获宗么们来了华而不实、繁琐庸俗的矫饰之风,而且在手袋、箱包方面,亦同样呈现这种庸俗的趋势:布满整个包便边面言身的花纹、巨大的logo、繁琐沉重的五金配件、看起来华丽富贵的色彩等,这些看起来似乎喜布降成校没全流行的手袋箱包,却令生活在欧洲的都市白领、受民由尽过良好教育的、有独立思想的时尚人士深感厌恶,然而又无法找到适合他们的手袋和包袋。酒续长富鸡征刑育当五E.G. Ingers决心将自己的设计工作重心转向开发和设计符合这类人群的手袋箱包。E.G. Ingers在39岁那年,也就是1978年,成立手袋箱包设计和制作工作室。

  丹麦相较于其它西欧国家和美国,工业化相对较晚,手工制作的传统保存完好,因此,E.G. Ingers遵循脱部司先少巴限亮一种现代与传统结合的原则,结合手工艺,同时运用现代设计法则和新工业技术,以获得手袋箱包在形式、功能、错丰物及普频穿注材料、色彩、质感、耐用性和成本之间的最佳平衡,创造优良、简约、实用的设计风格。多年设计工作经历后,E.G. Ingers在手袋、箱包设计方面的才能逐渐显露。

  西确曲转E.G. Ingers主张艺术与技术结合,与北欧的艺术家和跨领域的设计师建立了广泛的合作。作为安徒生的故乡,丹麦素有"童话王国"之称,安徒生的童话题材和丹麦丰富的人文资源,也是E.G. Ingers创作富有个性、极具艺术气息的手袋箱包的重要源泉。每两年在安徒生故乡欧登塞城(Odense)举行一次的国际童话电影节使得E.G. In坚假帝送叫洲药gers的设计和制作的手袋箱包名声大噪。

  E.G. Ingers一生获奖无数,其设计的手袋、箱包作品多次在巴黎、斯德哥尔摩、纽书她故征表架再屋是福七约等处展出。

  1988年E.G. Ingers与产品设计师Gottliber一同正式成立公司,并创立iCoup犯翻振皮语品牌。

  在品牌创立伊始,深绿色即被确认为品牌标识的标准色,E.G. Ing门再跟ers先生和他的合作伙伴一致认为深绿色代表着最具环保意识的丹麦特色。金属铭牌则是E.G. Ingers先生创作的手袋上一直使用的标志。COUP意为一个妙计、一个出乎意料的成功之举;I则传达了独立、自我和个性。iCoup在1988年创立伊始,即一直遵循这一品牌的核心思想。同时,"Danish Design" (丹麦设计)是ICOUP重要的识别依据。

  期间,品牌经过两次变革和升级。

  2004年, iCoup启用更显时尚的松石绿颜色品牌标识。虽然这个标识色彩显得时尚,但是随着iCoup产品的丰富,尤其向男包、男鞋等男性配饰方面的产品延伸,使得松石绿的色彩不适合男性的审美,因为普遍认为松石绿的色彩带有明显女性时尚的倾向,以至于这个色彩只用了不到三年的时间。

  2007年,iCoup的高级管理层,意识到老标识无法承载iCoup追求的"时尚简约、低调内敛"的品牌核心价值,毅然决定在全球寻找品牌形象战略合作伙伴:美国的"五角星联盟"设计机构成为iCoup品牌升级的重要助推手。换标后的iCoup,看不到金属铭牌,字体从ICOUP向iCoup转换,显得更加简练、时尚、性感和迷人。品牌形象专家认为,Danish Design无需诠释,产品即能够说明一切,而更需要对品牌的历史做个合适的注解。在使用丹麦文Danmark还是使用英文Denmark之间的讨论有了分歧,iCoup的高级管理层最终采纳品牌形象专家的建议使用英文Denmark。在字体细节的处理上,也做了更加合理、科学的调整,更加符合现代人审美要求。去除金属铭牌的新标志几乎获得iCoup年轻消费者的一致认同,然而年龄略大的iCoup忠实消费者,却对带金属铭牌的老标志依旧带有很深的情感。经过论证,iCoup在保留金属铭牌的同时,对金属铭牌细节做了优化,结合无金属铭牌标识,使得带金属铭牌的新标识也获得年龄略大的iCoup忠实消费者的高度认可。

  自2007年开始,两个标识同时运用,取得良好的效果:区分年轻时尚、内敛经典两大风格的产品。

  1997年iCoup开始设计和生产男包。

  2001年iCoup开始设计和生产旅行箱系列。

  2002年iCoup开始设计和生产服装配饰诸如:鞋、皮带、手套、围巾系列。

  iCoup对手袋和箱包的理解,不仅建立在品质的层面,更将箱包、手袋提升到美学的精神层面,诠释iCoup的拥有者所具备的优雅而内敛、低调而时尚的独立个性。iCoup在1988年创立伊始,即一直遵循i和Coup传达的独立、自我和个性这一品牌的核心思想。

设计理念

  斯堪的纳维亚的设计源自北欧。iCoup的设计理念,有着显著的斯堪的纳维亚风格。斯堪的纳维亚设计在本世纪三十年代酸讨就着交题语室敌首先在丹麦和瑞典发展起来。源来自于斯堪的纳维亚国家简单实用的传统设计观念,以功能主义为第一要素,在功能与形式之间找到新的平衡,设计简单、大方、实用,针对普通大众,突出功能、没有太多繁琐装饰,最终形成了独具特色的丹麦和瑞典等现代派民族设计风格。这种风格与艺术360百科装饰、追求时髦和商业价值的形式主义不同,它不完全是一种流行的时尚,而是以特定文化背景,克制对于形笔注式和装饰的过分追求,尊重功能主义和传统,在形式与功能上一致且避免过于刻板和严酷的几何形式,从而产生了一种富于人情味的现代美学,他们没有一味地卫即饭林示模仿所谓的国际流行跑升机诗迅些风格,而是立足于本地区、本民族的文化、传统观念和生活方式,传统手工艺和传统材料,带有民族的文化底蕴,是设计发展成熟的标志。

  在20世纪20年代后期,为包豪斯所推崇的功能主义也影响到了斯堪的纳维亚各国。受到包豪斯启发的一些最富成果和艺术性的思想体现在1930年著名的斯德哥尔摩博览会之中,这标志着功能主义在斯堪的纳维亚的突破。在这次展览中,包豪斯的设计思想戏剧般地体现于斯堪的纳维亚国家,揭示了一种革命性的设士定任计哲学。斯德哥尔摩博览会在其它斯堪的纳维亚国家引起了反响,新的功能主义迅速传播到酒热了各个国家。

  到了20世纪40年代中期,功能主义已逐渐包括了许多风格上的变化。其中最引人注目的是斯堪的纳维亚设计,这在20世纪30年代就已取得较大成就,并获得了国际声誉。经过20世纪40年代一段艰苦的时期之后,斯堪的纳维亚设计在20世纪50年代产生了一次新的飞跃。其朴素而有机的形态及自然的色彩和质感在国际上大受欢迎。

  20世纪四五十年代,斯堪的纳维亚国家设计的发展是与政弱学长紧块异短应绍府对于设计的重视和扶持分黑飞马保至为不开的。大概是受英国的影响,战后斯堪的纳维亚国家为提高工业设计水平均纷纷成立专门部门,控制产品质量与负苗县面束看练粒白标准化生产。

  在1954年米兰三年一度的国际设计展览中,斯堪的纳维亚设计展示出了全新的面貌,参展的瑞典、丹麦、芬兰和挪威都获得了很大成功。这些国家的设计组织在战后实行了一种合作政策,它们的第一项主要成就是名为"斯堪的纳维亚设计"的展览。在美国艺术基金会的赞助下,展览从195出当分百案历营4-1957年在北美22个城市的主要博物馆巡回展出,因此使"斯堪的纳维亚设计"的形象在国际间广为流行。在斯堪的纳大突批得命维亚现代功能设计运动中,各国设计组织在全国或地方层次上举行了大量展览,这些活动成为20世纪50年代的一个主要特点。斯堪的纳维亚设计年展轮流在各国织获几高农举办,影响十分广泛。它们与出版物和期刊一道为设计界的交流做出了重大贡献。设计组织不仅举办展览,它们也是设计这一领域的重要倡导者,鼓励厂家投资于有创见的产品开发,说服当局在其设计政策中支持优秀设计。它们还启发公众意识到好的设计和日常使用中更美的东西,这开逐善支鸡肥开原友征对于20世纪50-60曲督木客照研离剧附齐热年代早期的设计发展起了重要作用。

  就风敌扩云新都物段拉格而言,斯堪的纳维亚设计是功能主义的,但又不像20世纪30年代那样严格和教第头地哪告条。几何形式被柔化了,边角被光顺成S形曲线或波浪线,常常被描述为"有机形",使形式更富人性和生气。20世纪40年代为了体现民族特色而产生的怀旧感,常常表现出乡野的质朴,推动了这种柔化的趋势。早期功能主义所推崇的原色也为20世纪40年代渐次调和的色彩所取代,更为粗糙的质感和天然的材料受到设计师们的喜爱。

  第二次世界大战以后,丹麦的设计受到政府的引导和扶持。丹麦在德军占领时期,曾出现了一股重新恢复手工制造家具的手工艺复旧风,但这种风气在战后由于政府通过对工业设计与家具设计订立严格标准,促进手工艺与现代生产有机结合等措施,而被刹住。丹麦还成立了丹麦手工业与工业设计协会(Society of Artsand Crafts and Industrial Design),以保证丹麦所有产品的高质量,从而在国际上树立起"优质产品"的形象。

  第二次世界大战以后,斯堪的纳维亚国家政府对技术,尤其是工业设计的重视、引导与投入,是这些国家设计事业恢复和最终形成地区、民族风格特征的前提条件。

  斯堪的纳维亚风格与艺术装饰风格、流线型风格等追求时髦和商业价值的形式主义不同,它不是一种流行的时尚,而是以特定文化背景为基础的设计态度的一贯体现。这些国家的具体条件不尽相同,因而在设计上也有所差异,形成了 "丹麦现代风格"等流派。但总体来说,斯堪的纳维亚国家的设计风格有着强烈的共性,它体现了斯堪的纳维亚国家多样化的文化、政治、语言、传统的融合,以及对于形式和装饰的克制,对于传统的尊重,在形式与功能上的一致,对于自然材料的欣赏等。斯堪的纳维亚风格是一种现代风格,它将现代主义设计思想与传统的设计文化相结合,既注意产品的实用功能,又强调设计中的人文因素,避免过于刻板和严酷的几何形式,从而产生了一种富于"人情味"的现代美学,因而受到人们的普遍欢迎。

  斯堪的纳维亚设计奠定完成了功能主义思想的基础,并且将这一思想在以后的设计实践中发挥、创造到尽善尽美。他们没有一味地模仿和沉沦在这股国际风格中,而是积极进行探索和改革,最终成就了今天享誉世界的斯堪的纳维亚设计风格。斯堪的纳维亚既是现代主义的拥护者,更是现代主义的改革者,它以独具特色的斯堪的纳维亚设计风格征服了全世界,并且一直在继续和深入这个完美的理想,在以信息社会为标志的新世纪里继续成为设计最重要的主流方向之一。

  简约而非凡是iCoup设计的精髓所在。iCoup通过巧妙的构思及设计,将功能与视觉享受融为一体,使用的过程变成了享受的乐趣。充分体现出了崇尚北欧现代感和创新感的设计理念,iCoup设计师的设计灵感和设想的涌现已经超越了手袋、箱包设计的范畴,最终还是来自于斯堪的纳维亚家具简洁整齐的线条设计,您将惊奇于设计师是如何将如此众多繁杂的功能整合在一个看起来并不大的手袋或者皮件中,而这正是斯堪的纳维亚设计中真正"不简单"的体现。

  艺术与设计

  iCoup的产品,优美的外形和强大的功能堪称天衣无缝,令人心驰神往,并且无比热爱。那些华而不实的东西绝对不在斯堪的纳维亚设计范围之内。

  蓝色的湖泊、湍急的河流、寒冷的冬夜和美丽宁静的夜晚,为iCoup所倡导的斯堪的纳维亚设计灵感的发展孕育了一个延绵不绝的平台,使其将现代简约主义的设计风格表现得淋漓尽致。iCoup正是斯堪的纳维亚简约、纯粹风格的完美传承和鲜活演绎。iCoup完美地传承了斯堪的纳维亚的设计优点,高贵、简约的性格,含蓄、内敛的气质,执著、沉稳的个性,都淋漓尽致地体现在iCoup的产品上。

  iCoup的设计师们常常说:我们每天生活中碰到的材料、形状以及物品可能是你生活的一部分,但你可能并不喜欢它们。对我们来说,它们却非常出色,常常激起我们设计的灵感火花,那正是斯堪的纳维亚设计如此令人着迷的东西。伟大的设计构思可能来自许多不同的领域,最好的设计则来自于大自然,打开思路,自然中的许多元素会源源不断地激发出我们的创造灵感。iCoup的经营者和设计师始终认为:一款成功的手袋、挎包、或者是旅行箱,哪怕是小小的皮带、钱夹,都应该调和诗意与实用性才能给人以身心的愉悦和满足。正是这种理念,使得iCoup的产品,只是一些细节,即顿时让人心升爱意。

研发

  实用性与审美性并重是iCoup研发团队遵循的原则。iCoup的时尚买手遍布全球,他们能够快速地将设计思路以合理的价格转化为优质的产品。价格和质量是iCoup关注的重点,当然iCoup也关注市场的动态并给予及时的响应。 iCoup为所有生活在世界各大都市的独立、 自由、追求时尚和对品质敏感的现代人而设计。他们乐于拥有独特的个性,iCoup为他们带来了充满设计感、有趣的生活方式。他们拥有自我意识和独立性,他们对时尚有独特的理解。 iCoup的多数面料来自欧洲、韩国和日本,特别注重运用最新的时尚面料,使箱包手袋既有天然面料的舒适性,又易清洗,保持良好的形态,令iCoup的拥趸者能够轻松应对多种场合。

定制

  追求独立、自我,一向是iCoup品牌的核心价值之所在。iCoup的个性化定制,包括包含了肩带、您的姓名、生日、吉祥数字在皮牌上的呈现,亦可将您或好友的肖像、钟爱的图片在某些可以实现的材质上得以实现。

  iCoup也欢迎礼品定制、团购的接洽。iCoup将根据客户的需要,制定礼品策略、团购计划。

会员

  长期关注和购买iCoup产品的顾客,将会成为iCoup的会员。详细规则见各国或地区的代理商网站以及店内公告,或致电各国或地区的代理商。

  iCoup中国区总代理

  2011年,中国互通(福建)贸易有限公司通过多次与品牌总部的商洽,成功将iCoup引入中国大陆,在中国大陆一线城市的直营店布局也在紧锣密鼓的进行中。互通(福建)贸易也是iCoup在中国大陆唯一授权生产商,不断将来自iCoup的设计订单在经过严格考核的中国工厂得以完美再现。

  The history of the iCoup

  iCoup, as a fashion brand from Denmark, keeps the concise style of North Europe all the time. It has incisively and vividly presented the conciseness and refinement of North Europe since it was created in Copenhagen of Denmark in 1988.

  Mr. Eskildans Goeng Ingers, the founder of the iCoup, born in Copenhagen of Denmark in 1939, engaged in product and process design after graduating from Royal Danish School of Design in 1963. E.G. Ingers design endowment thanked to his father, Mr. Rennidife Kngon Ingers(R.K. Ingers). Mr.R.K. Ingers was born in Frederiksborg, Denmark, in 1911, and studied at the Bauhaus University in Weimar, Germany, in 1929, which was the world's first established college fully for the development of modern design education. The Bauhaus, founded from 1919 to 1933 closed, only lasting 14 years, had a profound impact on the world design. R.K. Ingers's staying at the Bauhaus School for just three years, had had a huge influence on his designer career all the lifetime, as well as on the education of E.G. Ingers. E.G. Ingers learnt rigorous functionalist style of the Bauhaus from his father and mixed it with the humanism, the combination of local arts and traditional crafts in Denmark, making future-founded iCoup stand for the typical Scandinavian style.

  During E.G. Ingers engagement, he involved diversely, including industrial product design, fashion design, handicrafts study, etc. In E.G. Ingers' term, any one of works can be seen as the interpretation of the quality life.

  All kinds of retro waves brought the wind of flashy, tedious and vulgar affectation to European society and industrial products at that time. Also in terms of handbags and luggage, all presented such a vulgar trend, like pattern entirely covering around bags, a great logo, cumbersome and immense mental accessories and looked gorgeous rich colors. These handbags and luggage seemed popular, making white-collar workers living in urban Europe, the well-educated and having independent thought fashion people disgusted, however, they were unable to find their own suitable handbags and bags. E.G. Ingers determined to make their own designs to shift the focus of development and design in line with that kind of crowd. At the age of 39, that is, in 1978, E.G. Ingers established the design and production studio of handbags and luggage.

  Compared to other western European countries and the United States, Denmark had a relatively late industrialization and preserved traditional handmade, so E.G. Ingers followed a combination of modern and traditional principles, combining with crafts, while the use of modern design rules and new industrial technologies, to obtain the best balance of handbags and luggage between form, function, material, color, texture, durability and cost, and to create excellent, simple and practical style. After years of design experiences, E.G. Ingers stood out gradually.

  E.G. Ingers proposed that art and technology combine to set up a wide range of cooperation with Nordic artists and interdisciplinary designers. As the hometown of Andersen, Denmark is known as a " the kingdom of fairy tales," also, Andersen's fairy tale themes and Denmark's rich cultural resources are important sources of the creation of handbags and luggage full of personality and artsy. Held every two years in Andersen's hometown, Odense, International Fairy Tales Film Festival made E.G. Ingers design and production of handbags and luggage fame.

  E.G. Ingers has been awarded many times in his whole life, and his works, handbags and suitcases, have been exhibited in Paris, Stockholm, New York and other places.

  E.G. Ingers formally established his company with a product designer, Gottliber, and founded iCoup brand.

  At the very beginning of the creation of the brand, the dark green was recognized as the standard color for brand identity, for Mr. E.G. Ingers and his partner agreed that the dark green represented the most environmentally conscious Denmark characteristics. Metal nameplate has been the sign of the handbags created by Mr. E.G. Ingers all the time. The COUP means a coup, a surprisingly successful move; I, then conveys independence, self and personality. iCoup, founded at the beginning in 1988, has been guided by the core idea of the brand. Meanwhile, "Danish Design" (Denmark Design) is the essential basis of ICOUP identification.

  In the meantime, the brand has suffered two changes and upgrades.

  In 2004, iCoup enabled more stylish color, turquoise, brand identity. Although this identified the color stylish, but rich as iCoup products, especially products extended to male bags, male shoes, and male accessories, making the turquoise was not suitable for the male aesthetic, because it was generally believed that turquoise color was with obvious tendency of female fashion, so that the color was only spent less than three years.

  In 2007, senior management of iCoup was aware of the old logo which can not equal to iCoup brand core values, the pursuit for stylish simplicity, low-key and the restrained, and decided to find brand image in the global strategic partners. American "Pentagram Alliance" design agency became important boost hand of iCoup brand upgrade. After upgrading, the metal nameplate cannot be seen, and the font changed from ICOUP to iCoup conversion, which makes it even more concise, stylish, sexy and charming. Brand experts believed that the product of Danish Design, without interpretation, was able to explain everything, but the history of the brand needed to be a more appropriate annotations. On the discussions of using Danish Danmark or English Denmark, there were differences. Eventually, iCoup senior management adopted the brand experts recommends using English Denmark. In the deal with font details, they made a more reasonable and scientific adjustment, more in line with the modern aesthetic requirements. New logo of removing metal nameplate almost gained the consistent agreement of young consumers; however, the old logo with a metal nameplate was placed with deep emotions from slightly elder loyal consumers of iCoup. Through the demonstration, while retained, metal nameplates was optimized in details, combined with its identification without metal nameplate, and the new logo was highly recognized by iCoup's slightly elder loyal consumers.

  Since the start of 2007, the two identities have been used at the same time and achieved good results, telling from distinctions between two major products, youth and trendy, versus the restrained and the classic.

  In 1997, iCoup started designing and producing male packages.

  In 2001, iCoup luggage series began to be designed and manufactured.

  In 2002, iCoup began designing and producing clothing and accessories, such as shoes, belts, gloves, and scarves series.

  iCoup built its understanding of handbags and luggage in different levels, not only in quality level, but also more in aesthetics level. It explains that the owners of iCoup equip with elegance, reserved, unassertive and fashionable personality. Coup means an excellent idea and an unexpected success; i delivers independence, ego and personality. iCoup keeps its core ideology all the time since its creation in 1988.

  Design Concept

  The design concept of iCoup, which has famous Scandinavian style and firstly bases on functionalism, is originated from simple and practical traditional design ideas, searching for the new balance between function and form with simplicity, elegance and utility to aim at general public and highlight the function leaving out too much decoration. The style differs from formalism, such as artistic adornment, chasing fashion, and commercial value. It is not entirely a popular fashion but to lower down the mad pursuit for form and decoration on the basis of the certain cultural background. It respects functionalism and tradition in accordance with form and function, as well as avoiding inflexible and harsh geometric form, so that it produces modern aesthetics with rich human touch.

  In the late 1920s, functionalism praised highly by the Bauhaus influenced Scandinavian nations. Some most productive and thoughtful concepts inspired by the Bauhaus were embodied in the famous exhibition in Stockholm in 1930, on behalf of the breakthrough of functionalism in Scandinavia. In the exhibition, the Bauhaus design concept was dramatically reflected in Scandinavian country, showing a kind of revolutionary philosophy of design. Also, the expo aroused other Scandinavian nations, urging new functionalism quickly spread about into other countries.

  Until the middle 1940s, functionalism has gradually covered many changes in the aspect of the style. The most noticeable of all was Scandinavian design and it has made a good achievement in the 1930s, attaining international prestige. Scandinavian designed a new leap in the 1950s after a period of hard times in the 1940s after. Its plain organic shape and natural color and texture gained the international popularity.

  During the 1940s and 1950s, Scandinavian countries' designed development was inseparable from the government for the attention and support of the design. Probably affected by the U.K., after the World War Ⅱ, Scandinavian countries set up a special department to control product quality and standardization of production in order to promoting the average level for the industrial design.

  In the he triennial exhibition of international design in Milan in 1954, Scandinavian design demonstrated a new look, and exhibitors, Sweden, Denmark, Finland and Norway, gained a great success. These national design organizations in the implementation of a policy of cooperation after the war regarded "Scandinavian Design" Exhibition as their first major achievement. Under the auspices of the Foundation for American Art, the traveling exhibitions have been displayed in the major museums of 22 cities in North America from 1954 to 1957, so that the image of the "Scandinavian Design" was widely popular internationally. In the movement of Scandinavian modern functional design, the design countries held exhibitions with a great number in the national or local level, and these activities became a key feature of the 1950s. The Scandinavian Design Annual Show alternately held in various countries, bringing the impact of a wide range. It, together with publications and periodicals, made a significant contribution to the exchange of design community. The design organizations not only exhibited, but also were important advocates of this area, encouraging manufacturers to invest in innovative product development and convincing the authorities in the design policy to support outstanding design. They also inspired the public to realize the more beautiful things from good design and daily uses, which played an important role for the design development of the early 1950s and 1960s.

  Scandinavian design was functionalism, however, it was not as strict and dogmatic as the design of the 1930. Geometric forms were softened; corner was smoothed into an S-shaped curve or wavy lines, often described as "organic form", with more humane and active. Sense of nostalgia in the 1940s in order to reflect national characteristics often demonstrated the simplicity of the countryside and promoted this softened trend. The primary color respected by early functionalism has been replaced by the gradually reconciled color in the 1940s, and the rough texture and natural materials have been flattered by designers.

  After World War II, Danish design has got the guidance and support of the government. There has been a surge to regain the craft of handmade furniture in Denmark in the period of the German occupation, but the atmosphere was stopped after the war due to official decisions, like strict standards on industrial design and furniture design and measures to promote the combination of handicraft and modern production. Denmark has also established the Society of Arts and Crafts and Industrial Design, in order to guarantee the high quality of all products in Denmark, assuring the international image of "quality products".

  Scandinavian style, different from Art Deco style and streamlined style, the pursuit of fashion and commercial value formalism, is not a popular fashion, but has always been embodied in the design attitude of a specific cultural background. The specific conditions of these countries are not the same, thus, also differ in design, Danish modern style generating. But on the whole, the design style of the Scandinavian countries has a strong commonality. It reflects the Scandinavian nation's diverse cultural, political, linguistic and traditional fusion, and restraint of form and decoration, and respect for tradition, consistent in form and function, and natural materials appreciation. Scandinavian style is a modern style, combining it modernist design ideas with traditional design culture, not only pays attention to the practical function of the product, but also stresses the human factors in the design, to avoid too rigid and harsh geometric forms resulting wealth, the "human touch", to modern aesthetics, which is widely welcomed.

  The completion of the Scandinavian design laid the basis of the functionalism ideology, and the idea to play in the future design practice and create to perfection. They did not blindly imitate and sink in this international style, but to actively explore and reform, to have the ultimate success of the world-renowned Scandinavian design style. Scandinavia was both advocates of modernism and modernist reformers. Its unique Scandinavian design style conquered the world, and has been continued and deepened into the perfect ideal and continued to be one of the most important design mainstream direction in the new century marked information society.

  The essence of any iCoup design lies in extraordinary simplicity. iCoup merges function into visual enjoy through clever idea and design, and an integrated process has become to enjoy the fun. Fully, that reflects the design philosophy advocating the Nordic contemporary and innovative sense. iCoup designers design inspiration and ideas emerged has gone beyond the scope of handbags and luggage design, ultimately from a design of a Scandinavian furniture with simple and neat lines. Then you will be surprised at how designers do with so many complicated functions integrated on one handbag or leather that does not look large, and it is the real manifestation, the "simple", of Scandinavian design, that exists.

  Art and Design

  iCoup products, with beautiful appearance and powerful feature, called seamlessness, makes itself fascinating and get great love. Those flashy things are absolutely not in Scandinavian design range.

  Blue lakes, fast flowing rivers, a cold winter night and the beautiful and quiet night, gives birth to a platform stretches without a break for iCoup advocacy of Scandinavian design inspiration, making iCoup a modern minimalism design style head. iCoup is exactly the perfect heritage and fresh interpretation of Scandinavian minimalist pure style. iCoup perfect Scandinavian design advantages, elegance and simplicity of character, subtle and restrained quality, and dedication and calm personality, are vividly reflected in the product on the iCoup.

  iCoup designers often say that materials, shapes, as well as items we encounter in everyday life may be part of your life, but you might not like them. For us, they are very well, which often inspires our design inspiration sparks, that is Scandinavian design's so fascinating stuff. Great design ideas can come from many different areas. The best design from nature, our opening ideas, many of the natural elements will continue to inspire our creative inspiration. Operators and designers of iCoup always believe that a successful handbag, satchel or suitcase, even if it is a small belt and wallet, should be to reconcile poetry and practicality to give people pleasure and satisfaction to the physical and mental. It is the thought that makes people heart suddenly well up love for iCoup products, even only some of the details.

  Research and Development

  iCoup has its own fashion buyers around the world, those buyers can rapidly convert design ideas to superior products by reasonable pricing. Price and quality are the primary focus of iCoup. Certainly, it also pays attention to the trends of market and reacts immediately. iCoup was designed for all the moderns around the world who pursue independency, freedom, fashion and quality. Those people are grad to own unique personality, and iCoup brings them an interesting life style full of graphic sense. Moreover, they have self-awareness, independency, and unique understanding of fashion. Most materials used by iCoup are from Europe, Korea and Japan. iCoup especially focuses on the most fashionable materials, so that all the handbags and luggage are equipped with comfortableness from natural materials, easy rinse and enduringly good shape. This will enable the owners of iCoup to easily deal with a variety of occasions.

  Customization

  The pursuit of independence and self has always been the brand's core value of iCoup. iCoup customizing also makes it come true to paint your or your friends' photos, even pictures you like to some available materials, including shoulder straps, your name and birthday, lucky number on leather.

  Members of iCoup

  Customers who pay long-term concern and buy iCoup products will be a member of the iCoup. More information about detailed rules, please see the website as well as in-store announcements of national or regional agents, or by calling the agents of the countries or regions.

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